Why is Public Relations a Rapidly Growing Field?

I believe many people looked at the television show, Sex in the City and saw the character of Samantha Jones as a PR person and how glamorous the life she lived was everyday. This is a common misrepresentation of the field of PR. Of course, one day maybe a person can strive to reach goals like that character, but when you first get into this field you won’t be starting at the top, as one should expect.

PR people get a chance to represent clients and organizations all around the world. They are normally the face that delivers messages to the public. They normally work close with the media.

This is the type of field for people who are great communicators and have the ability to understand many diverse people. I believe it’s steady growing because they intertwine social media with campaigns and things. You would have to be living under a rock nowadays if you don’t use social media or know what it is. This is one of those rare fields where people are allowed to be as creative as they want to.

The fact that people are able to work closely with others, be creative, and utilize their writing skills are the reasons I believe Public Relations is a rapidly growing field. There will always be a need for PR people and this career is very flexible to where a person will not get bored with the same 9-5 as with other career fields.

PR Practicioners and The Media

PR Practitioners and The Media go together like a car needs gas. PR Practitioners metaphorically being the car, and The Media being the gas.

PR Practitioners want to place their stories in the news and other publications and programs. Without being able to do this, PR would lose one of its main ways for communication with the public. The Media on the other hand is becoming more dependent on PR to supply them with content to fill their air times or columns. PR people control access to the content that media/journalists want to have. Also, in the same aspect the Media will ultimately control what content will or will not be shown to their particular audiences.

This is why it is very IMPORTANT to maintain a good relationship with the media and organizations. It’s a great idea for media people to become accustomed to their particular areas of interests or “beats”. Communication between the two groups is vital, and it’s important to remember that the lines of communication is a two-way street.

Why am I Studying PR?

Public Relations, or PR, can be described as managing the flow of information between and individual or an organization and the public.

I chose to minor in this in college because it will be very beneficial to me in future jobs. Even though my major is multimedia communications, public relations can tie into that in a great way.

Every organization has a face that represents them. This “face” is responsible for upholding an individual’s or organizations image within the public. There are many tactics PR practitioners use to help and they include: responding to a crisis, gaining publicity, communicate within the company or business, and communicating business strategies.

I believe this will be a great field for someone like myself who is an extrovert, likes to help others, and is a people person.